We are an incubator for awesome beauty brands

Our mission is to transform the beauty industry by incubating meaningful perfume and cosmetic brands. We design and manufacture licensed and own brands, as well as private labels

We are committed to delivering the best of skincare and perfumery. This is what we do:

01

Brand Development & Licenced Brands

We build iconic brands from scratch – our own brands, as well as licensed brands. We work with retailers, suppliers, and influencers to create distinctive brands that consumers want and that speak to modern trends.

02

Private Label Product Development

We develop your private label and take over the entire process from product ideation and brand development, to production and distribution. Thanks to our worldwide supplier network, we provide full flexibility in terms of product, components, pricing, and quality.

Our brands

Over the past two decades, our team was involved in the development of some the most well-known beauty brands. Here are a few of our latest projects and brand developments:

Mystikum
Mystikum, once celebrated as "Europe's Premier Parfum," has been reborn. Relaunched by Scherk in March 2024 at Esxence, the world’s leading niche perfume fair, Mystikum has returned to captivate connoisseurs with its timeless elegance. Now available in prestigious perfumeries across Germany, Italy, and Ukraine, this iconic brand bridges the glamour of its Art Deco heritage with a contemporary allure.
Ussy Pratama
Scherk developed the high-end fragrance line "In With Ussy Pratama" as a D2C brand in Indonesia. The brand debuted with "In Bed With Ussy Pratama" in 2021, an instant hit, followed by the passionate "In Love With Ussy Pratama" in 2023 and the bold "In Extase With Ussy Pratama" in 2024. Inspired by her YouTube series with over six million views, Ussy Pratama—an entertainer with 25 million Instagram followers—shares her glamorous life and love story with Andhika Pratama through these iconic fragrances.
OGIMI Longevity Skincare (coming soon)
Ōgimi (大宜味村), the "Village of Longevity" in Northern Okinawa, Japan, served as the foundation for a three-year exploration into the anti-aging benefits of its carotenoid-rich marine diet. The result is the ŌGIMI Green Caviar Complex™, a patented formula capturing the essence of longevity. A luxury skincare line inspired by this discovery is set to launch in 2025.