We are an incubator for awesome beauty brands

Our mission is to transform the beauty industry by incubating meaningful perfume and cosmetic brands. We design and manufacture licensed and own brands, as well as private labels

We are committed to delivering the best of skincare and perfumery. This is what we do:


Brand Development & Licenced Brands

We build iconic brands from scratch – our own brands, as well as licensed brands. We work with retailers, suppliers, and influencers to create distinctive brands that consumers want and that speak to modern trends.


Private Label Product Development

We develop your private label and take over the entire process from product ideation and brand development, to production and distribution. Thanks to our worldwide supplier network, we provide full flexibility in terms of product, components, pricing, and quality.

Our brands

Over the past two decades, our team was involved in the development of some the most well-known beauty brands. Here are just a few examples of our latest brand developments:


SCHERK’s classic fragrance TARS was first a cult among men in the 1930s. We brought it back as a three fragrances “Limited Edition” developed together with Paris-based star perfumer Mark Buxton.


Stoned Alchemists is a premium CBD oil brand offering three individual products to help relax, focus, and sleep. And no worries: You won’t get stoned from it.


Beauty Now is our umbrella brand through which Scherk has developed fragrances for renowned influencers such as Ussy Pratama and Jessica Mila. Just with these two collaborations, Beauty Now has access to over 50 million social media followers.